To get more Canadians using Amazon’s Gift List feature, we brought Canadian wrestling legend Bret “The Hitman” Hart out of retirement, and rebranded him as The Giftman.
In the first week of the promotion, Canadians made more Gift Lists than they would normally make in 2 years.
It worked so well that the next time Amazon wanted to boost sales during a slow period, they brought the Giftmania gang back for an action-packed sequel.